Kinds of Paper In Catalog Printing & Paper Packaging Tape

There are many things that are essential to catalog design. The cover page style and the style of your brochure's item pages all play crucial roles in designing a catalog that will bring in new consumers and sales.

Nevertheless none of the things pointed out above are more crucial than the type of paper you will pick to print your brochure on. The "feel" of your brochure is essential to your potential clients. The longer they have your brochure in their hands, the more item they will buy. In this post I will go over a few of the many paper choices you have to print your brochure on.

You require to choose if the cover will be the exact same paper as the rest of your brochure. The cover will be of much heavier weight then the interior pages.

2nd you will require to pick coated or uncoated paper for printing your brochure. Covered paper is for the glossier designs and uncoated is more affordable, but can still show your items well.

You have two things to consider first, "Will it be shiny paper or not?", "Will my cover be the exact same weight as the interior pages of my catalog?"

Once you have answered those 2 concerns the next decision is what the weight of the paper will be. Most catalogs opt for 60, 70, or 80 pound. weights. So it would be 60lb uncoated or coated, 70 lb. Uncoated or layered. 80 pound. Paper usually is only chosen for 80 pound. Weight and above. Not all paper is measured by weight. Some is determined by thickness or "points".

Now the above is actually over-simplified. There are other types of unique paper you can select from. There is textured paper, photographic paper, and other more expensive paper to pick from if you are selling a high-end or pricey product.

There are likewise other considerations when picking the paper your catalog will be printed on. Such as the approach of printing you are going to choose.

If you are going to have your catalog printed on a hot-set web press, then you can pick uncoated or coated paper. A cold-set web press can not print on layered paper.

Then you can choose from any of the high quality papers they have offered, if your printer uses a sheet-fed press. The same goes for printers that do digital printing.

It will depend a lot on the printer you select. You need to find out what type of paper is offered and you will desire to see samples of the paper to get a much better concept of which one you desire to print your brochure on. Also ask your printer to suggest the different kinds of paper they believe will be the best for your catalog.

Here is a list of some of the kinds of paper your printer might have available for you to choose from or might be able to purchase for you.

4 things figure out the quality of the paper, opacity, brightness, surface, and ppi. (Pounds per inch) Brightness affects the contrast and luster of the paper. If creative paper packaging a paper is too opaque, your text and images from read more one page will be seen through onto another page that your customer is attempting to check out.

Ask your printer to supply you with samples or example pamphlets and a catalog for printing your catalog on the numerous types of paper prior to you choose. You know what your budget is and paper is only one of the costs you need to consider.


None of the things discussed above are more crucial than the type of paper you will pick to print your brochure on. In this article I will go over some of the many paper options you have to print your catalog on.

There is textured paper, photographic paper, and other more pricey paper to select from if you are selling a pricey or high-end product.

If you are going to have your catalog printed on a hot-set web press, then you can choose uncoated or layered paper. You require to discover out what type of paper is available and you will want to see samples of the paper to get a better idea of which one you want to print your catalog on.

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